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The Henry Ford Launches Newly Redesigned Website to Enhance Visitor Experience and Digital Engagement
For the first time, Google is giving users the power to hide sponsored results they don’t want to see. This is more than a small tweak—it’s part of a broader shift toward a more transparent, user-centric ad experience.
The Henry Ford has officially launched its newly redesigned website, delivering a modern, user‑centered digital experience that reflects the institution’s mission to inspire people to learn from America’s traditions of ingenuity, resourcefulness, and innovation. The redesigned site introduces a streamlined interface, improved performance, and enhanced accessibility to better serve millions of annual visitors exploring The Henry Ford online.
The website redesign represents a significant milestone in The Henry Ford’s ongoing digital transformation. Built with a responsive, mobile‑first approach, the new platform improves how users discover exhibitions, plan visits, explore collections, and engage with educational resources across devices.
A Visitor‑Focused Digital Experience
The redesigned website prioritizes usability and performance, addressing long‑standing challenges associated with legacy systems and navigation complexity. Key enhancements include:
- Improved site navigation to help users quickly find events, exhibitions, and visitor information
- Faster page load times and modernized infrastructure for a smoother browsing experience
- Responsive design and accessibility improvements to better support mobile users and inclusive access
- Streamlined pathways for ticketing, memberships, donations, and educational content
These improvements were guided by research, usability testing, and close collaboration across strategy, design, development, and quality assurance teams to ensure the platform meets the needs of diverse audiences.
Modern Technology Built for Performance and Scalability
The new website is powered by a modern React‑based front‑end built with Next.js, enabling improved performance, search engine optimization, and responsive experiences across devices. The use of this advanced framework allows pages to load faster, scale efficiently, and deliver consistent experiences across desktop and mobile environments.
The platform leverages a decoupled, future‑ready architecture, allowing The Henry Ford to more easily evolve content, integrate with existing ticketing, membership, and engagement systems, and support ongoing innovation without the constraints of traditional legacy platforms. This flexible foundation positions the organization to adapt quickly as visitor expectations and digital needs continue to grow.
Built for Accessibility, Growth, and Long‑Term Impact
Accessibility best practices were incorporated throughout the redesign, supporting inclusive access and aligning with The Henry Ford’s commitment to learning experiences that are available to all audiences. The updated technical foundation also improves reliability, security, and maintainability—ensuring the platform can support future exhibitions, campaigns, and digital initiatives.
The website redesign was delivered through a collaborative, cross‑functional effort involving digital strategy, UX and visual design, development, and quality assurance teams. The project was completed following extensive QA validation and a successful launch cutover in February 2026.
Explore the New Website
Visitors can experience the redesigned website today at thehenryford.org
About The Henry Ford
The Henry Ford is a nationally recognized cultural destination and educational institution located in Dearborn, Michigan. Home to the Henry Ford Museum of American Innovation, Greenfield Village, the Ford Rouge Factory Tour, and the Giant Screen Experience, The Henry Ford preserves and shares stories of American innovation to inspire present and future generations.
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